Change One At A Time

Now that I have left things alone long enough to see a pattern on my earnings, I went to one of my website pages and made some changes to see if I could improve my earnings.

I had the 'Two banner ad' just below my home page title block. The ads looked like ads even though I configured it to blend in with the page. No borders, same background and the same link and text color as everything else on the page.

I removed it and replaced it with a 'link unit'. The results were a pleasant surprise. The revenue increased by just under 200%.

I think it is important to point out here that when making a change, only make one
change at a time and allow time to see the results. If you make 2 or more changes, you won't know what caused the change if any. It may be that one change helps and another hinders, so you see no change.